ZARA SWOT and Competitor Analysis

ZARA SWOT and Competitor Analysis In this age of advanced media and technology, where customers are flooded with marketing messages all the time, it is very hard for the businesses to progress efficiently without marketing and especially internet marketing due to quick adoption of internet and use of computer and others related devices. With a nominal investment on the website and web based marketing, lots of new markets and customers can be attracted through this marketing technique. The retail industry is generally a very dynamic, fast changing sector. It constitutes one of the main sectors in the economy, in terms of transactions and turnover; as a result, it is a highly competitive and sophisticated industry. As Zara has an international presence in many countries of the World, it is now compulsory for Zara to adopt an online marketing strategy to compete with its competitors, capture and retain more market share and increase profits in this highly competitive environment where every customer is fully informed and equipped with information about the market. Digital marketing is very fast growing and cheap solution to reach maximum customers without any boundaries. Through customised digital marketing where you can convey your message only to potential customers and lots of new customers can be attracted by using different techniques. Todays economy is forcing everyone to search for the best deals they can find. Usually these deals are found on the internet. Digital marketing helps a company to increase its exposure to consumers who are actively seeking your product or service, making it much more effective than other forms of advertising. Increasing your companys exposure through digital marketing is the equivalent of McDonalds only showing you a Big Mac commercial when you are hungry It is targeted, effective, and relevant. Online marketing has many advantages for businesses as well as customers, but on the other hand there are some problems which are related to internet marketing and use of technology and its popularity among your target market. While using online marketing, you do not cut back your companys marketing budget during this economy; instead, focus on spending your marketing budget more effectively by investing in a highly targeted digital marketing campaign. In-fact, this is the best time for businesses to review their marketing strategies and bring internet marketing into focus because of increasing costs of marketing on traditional medias which do not guarantee that you are actually targeting your potential customers. Situation Analysis There are not many businesses which are running without any marketing in this age of communication and technology. If some business is doing good without marketing it dose not mean that the business has captured maximum market and there are no more opportunities to grow. If some business is already doing well, it can do better by launching a marketing campaign and can get more market share. If someone owns a business in todays marketplace, it is not easy to run a business without marketing and not enough to run an advertisement in the local newspaper to maximize the exposure of business. In fact, it is not even enough to run a television commercial on a local broadcasting station because the best marketing tools at anyones disposal have quickly become those associated with online marketing. In fact, if someone starts to explore marketing business via the internet he will quickly find that instead of reaching just a few consumers, he will now have the unique ability to reach both the millions of customers from a global approach and a more specified group of customers that are closer to him as well, a broader appeal than his business may have had previously. He can use social media as a marketplace, and also have a targeted market. Of course, before actually getting the benefits of a wider consumer base there is a need to attract them to the website which is where online marketing tools come into play. Products and services need to be presented in a clear and visually appealing way on the website. The website is a companys store on the internet, the products must be easy to find, priced properly for the market, and delivery methods clearly outlined. Adding a blog element to the website provides fresh content, photos, and innovations to customers, as well as satisfying the search engine criteria for active use and renewal. This also helps search engine placement. Other popular ways to help a business market its website include social media outlets like Facebook, Buzz and Twitter, link building and other search engine optimization tactics, or by using the Google tools like Google Local to increase the online exposure. With the help of all these tools and techniques, where we can promote our website through online marketing, there are some issues related to online presence. Online security is the main concern of the customers who are interested to buy online and want some sort of security that the information they are providing for transaction is safe and will not be misused in future. This matter can be resolved by getting some online security verification certificates and putting them on the website. Other online marketing concerns may be the annoying banner ads on the websites where you are advertising, viral marketing, too much information about the product on the main page which is not necessarily required by every customer, product search problems on the website. On the other hand before launching digital marketing campaign we should be very clear about our customers that do they use internet frequently and do they have proper training and skills to surf the internet easily. As far as Zara is concerned the main target market is people who like fashion and keep themselves updated with latest trends in clothing, so this type of people use internet very frequently to keep them update and interact with the community online most of the time. 2.1- Market Summary By keeping in view the current market trends and situation analysis our plan is to launch an online marketing campaign. Europe, America, Australia and Asia are our main target markets and there is an increasing trend of use of interne in the countries of these continents. We can see the growth rate of internet use and its penetration in last ten years in different regions of the world. With the help of these figures we can easily understand the importance and reach of internet marketing. Most of the market shareholders are now using internet marketing strategy and increasing their market share by giving information about the new products and designs, product offerings and offering buying online facility, business policies related to environment and customers through e-marketing. There are 383 million users of internet in China only and we can target them without spending lots of money on retails outlets all over China. Same is the case with Japan and India where we do not need to open stores in all the cities. We can open our stores in main cities and market our product through internet to other areas where we can find our customers and target them. This is the strategy adopted by most of the successful businesses like Clark, they do not keep all the stock on their out lets and promote their website by asking customers to use their website to see the full range of the products in different categories. 2.2 SWOT Analysis ZARA has 1,608 stores (including 213 ZARA kids stores) in 74 countries, with the companys international growth currently offsetting the economic downturn in the domestic Spanish market. ZARA has a very strong brand image and the number of outlets can be increased with the time and growth. Comparatively high product price is a weakness but we have opportunity to explore markets where we can find customers who want to buy high quality products. Entry of new competitors and non availability of sufficient raw material can be a threat in future. 2.2.1- (S)trengths ZARA has a very strong market Image due to quality, style and availability of products. Product/ Brand Image is also very high because of very high quality, reliable products for children, women and men. Strong financial position of ZARA is also our strength which will help us to invest adequately to get favorable results. Due to strong market position there is availability of finance from other financial institutions like banks. ZARA can benefit in saving the cost from existing infrastructure of suppliers. Vast network and store on different main locations all over the UK, Europe and other regions of the World is also our strength. At this time we have availability of suppliers who can provide us required raw material on good prices and we can build good relations with them for future when the competition will be higher. Online availability of our full catalogue is also our strength and customers can see, choose and make a final decision by just sitting home. 2.2.2- (W)eaknesses High product price is a weakness but we can not compromise on quality and customer services. Due to no marketing strategy and planning the rate of getting market share is very low. Proper management and implementation of the new system can take time. 2.2.3- (O)pportunities New market search is the next step after capturing our existing market we can go to US and central Asian markets more deeply. More innovation, improved quality and value added products for our customers. Adoption of new technology will help us to lower the cost of our products. Research and development department can be made more efficient and strong for product improvement and availability of the products. Improved and more focused customers service. Continuous training of the staff and labor for cost effective production. Strive to exceed the customers expectations through quality, innovation and customers services. Increase in promotional activities through online marketing to get maximum market share. Building relations and long term contracts with the suppliers will be beneficial for future buying. 2.2.4- (T)hreats Entry of new competitors is a threat for our product which can be avoided by building stronger product image in the mind of customer. Unavailability of sufficient raw material because of high number of customers for raw material in the market. In the near future there will be high price of raw material due to increased demand. Availability of raw material in future is another threat and can be managed by involving maximum number of suppliers in the beginning with small quantity orders to all the suppliers. Order quantity can be increased in future as per demand. Low buying power of the customers in existing markets is also a threat and can be managed by searching new markets. 2.3- Competition At this stage if we compare the top high street stores in the UK, most of them, i.e. John Lewis, New Look, Debenhams, MS, next, Bhs, HM, asos, peacocks and topshop are the main stores which are focusing on online presence and are among the top list stores on search engines in fashion and clothing search results. Because Zara is not in putting any effort for online marketing, that is why we do not find it in search results. John Lewis: The retailer has adopted Omniture SearchCenter to optimize paid search marketing.   This combination of products enabled John Lewis Direct to optimize customer preferences throughout the entire acquisition to conversion cycle. John Lewis Direct is a compelling example of a traditional retailer making a success of its online strategy. Millions of customers visit the award-winning John Lewis web site each month and the site has grown consistently at above market rates since its inception in 2001.   In 2008 online sales were up by 24% to  £327m. New Look: The famous and one of the favorite store of ladies for fashion clothing New Look has also understood and adopted the online marketing strategy by putting sponsored links on top search engines, using social websites for close contact with customers and launched their website in 2007. Since the eCommerce launch in December 2007, New Look website has continued to exceed expectations with nearly one million average weekly visitors in March 2009. This is a threefold increase on the same time last year, with average order value continuing to grow. The new web platform is giving customers increased access to the full product range and provides multi-channel capability, enabling customers to order in store for delivery at home. In March 2009 New Look acquired the www.newlook.com domain name and is appraising the potential to utilise this with a mainland European transactional website. This will provide marketing synergies with their international store roll-out to strengthen the brand and offer to customers. Debenhams: Debenhams is also promoting its website through search engine optimization, different blogs and social websites. Most popular websites are D Blog, Face Book, Twitter, Flicker and You Tube. Store is also encouraging Debenhams website visitors to visit these social websites and leave feedback. The Marketing Innovation Group (MIG) launched Debenhams Megaday iBrochure, in 2009, in conjunction with their September New Season Spectacular Sale. This tactical iBrochure mirrored the paper brochure that was available in store and was used to drive online sales and raise awareness. Marks and Spencer: MS has pioneered online video with MS TV (marksandspencer.com/tv), a great example of v-commerce in practice, and proof positive that compelling online video increases sales. Marks and Spencer is known for its innovative online approach, the retailer was keen to find ways of growing its online business while retaining the customers already visiting the site. In addition to enhancing the experience, the channel had to ultimately drive sales. MS TV is a collection of over 500 films divided into 12 channels. Each channel focuses on a particular company theme or business vertical, be it womenswear, menswear, or home. To maintain brand consistency, the channels are managed by a central commissioning team consisting of staff from both MS and Adjust Your Set. This team also plans future content and measures the consumer response. Engagement levels are constantly measured and regular refinements are made in order to improve the quality of the editorial and the rates of conversion. If viewers drop off before the end of video or certain links are not being clicked, then further changes are made. Keeping in view the above information Zara has a very big market to capture and this is the best time to develop and implement the new marketing strategy to enhance the market share in near future. 2.4- Product Offerings Zara offers an exclusive coordinated collection of stylish clothes, shoes and accessories for women. Collections for men, children and the home quickly followed. Zaras clothes are styled by the in-house design team to offer consistency of style, quality and value for money with a contemporary fashion edge. 2.5- Distribution Zara has a very strong network of retail stores in the UK, Europe, America, Asia, and Africa for the distribution of its products all over the World. Other than retail stores we have also introduced a fully functional website with our latest products, designs and offerings. The online store is also contributing successfully for the distribution of the products to the customers. 3.0 Marketing Strategy 3.1- Objectives Challenging but achievable objective has been set for next three years. Because of the overall condition of the economy which is not that good, result in the first year can be a bit slow. First-year Objective: In the first year we will maximize the awareness about the brand and availability of the product. We have already launched a page on facebook.com and more than 3,676,000 people like that page from all over the World. Website will be promoted through other major social networking websites, blogs, emails and in-store advertisement. Search engine optimization and data updating process will be performed more efficiently to keep the website at the top in search results on different search engines. Secure online selling will also be introduced in first year which will help to improve the growth rate. The growth rate will be increased from 6% of 2009 to 10% at the end of first year. Second-year Objective: In the second year we shall be doing well and will be on the first page of most popular search engines. In the second year more focus will be on introduction of innovative technology, make over and use of latest web technology to attract the visitors. The estimated growth rate in second year is expected to rise by 7% due to opening in new markets of Australia and Africa. Online selling will be offered to Australian customers in this year. Third-year Objective: Third year, 2012 2013, will be a year of revival for world economy, hopefully and we shall capture the market by 25%. For Europe aggressive marketing strategy will be adopted to get maximum market share. Online selling will be launched in major Asian countries to facilitate our valuable customers and to maximize market share. 3.2- Target Markets Target market of Zara is middle to high class men; woman and children who like to update themselves with latest fashion and style and want higher quality clothing on reasonable prices. With the help of online marketing it will be easier for Zara to convey information about new designs and fashion to its target markets in different parts of the World within no time because Zaras target market consists of the people who use internet frequently and update themselves with latest fashion. Zaras women collection is divided into three categories: Zara Women, Zara Basic and the sporty Trafaluc representing market segments for women who look for a more formal style, younger women for a more informal style and younger women and teenagers while menswear included Mens Line at Zara, Zara Basics, its club-wear brand 100Zara and Zara Sport. In this sense the general public from all age groups can be seen as potential customers targeted by specific sub-brands of Zara. A second important variable in defining segmentation is based on psychographic characteristics such as lifestyle, as one of the most famous and successful European brands Zara in its existing market targeted people who were especially interested in European styles at affordable price levels. 3.3- Positioning Zara is a high fashion concept offering apparel, footwear and accessories for women, men and children, from newborns to adults aged 45. Zara stores offer a unique blend of fashion, quality and price offered in attractive stores in prime locations on premier commercial streets and in main shopping centres. The in-house design and production capabilities enable us to offer fresh designs at out Zara stores twice a week throughout the year. 3.4- Marketing Mix 3.4.1- Product Zara has a tradition to launch its products in a short time of two weeks and full change in clothing item every month. The product is of very high quality and we will give a full guarantee of color, stitching, stuff, cloth quality and material used to our valuable customers. No metals shall be used for the product packing and recycled material will be used for packing of our products. 3.4.2- Pricing Zara maintained its long standing practice of providing customers with certainty over pricing. Zara has adopted a competitive pricing strategy to gain and retain customers. Competitive pricing is the most suitable for Zara because of its presence globally. This pricing strategy helps Zara to attract more customers on the high street fashion stores. 3.4.3- Distribution Zara has a very strong distribution setup which is very helpful to make available the product all over the retail chain. In my point of view Zara should start its production locally instead of producing in Spain and then deliver the products to stores all over the World because this change in strategy will help to reduce the cost of production. We do not need to bring raw material from other countries to Spain first and send finished items back to the same countries. By setting up local production houses we can also build good relationship with our suppliers, local community by offering jobs to local people, and our customers. 3.4.4- Marketing Communications Promotional activity at high street will continue aggressively and with in-store display, through online marketing and our website. For online marketing communication the first step is to update the website and its contents at the back of website like key words, key phrases and mata tags so that the search engines can find our website quickly and easily whenever anyone search for items we are dealing with. An interactive website is most appropriate idea in the current marketing situation. With the help of cookies we will gather lots of data about our customers and their preferences. Email marketing will also help us to generate more profit by attracting more customers to our website. As it is discussed earlier different social website pages like facebook, twitter, youtube, and flicker etc. are the main source of communication with customers these days. We will also communicate with our existing and potential customers by setting up different blogs and through our own website. Paid advertisements on most popular search engines like google, bing, yahoo, aol etc. is another option so that we can come at the top of search results in very short time. 3.5- Marketing Research Through different marketing research techniques like web analysis and online feed back from our valuable customers we will keep upgrading our product and system and will analyze and evaluate our existing strategy. Web analytical tools will also be helpful to get information about website visitors and their style of search and required products. Customers complaints and record of customer services department is also very helpful to improve the product and product delivery system. 4.0 Financial Matters In the first year by keeping the objective of 10% growth rate in view the projected sale for Zara in the first year is à ¢Ã¢â‚¬Å¡Ã‚ ¬11,750 million. Currently Zaras share in total group sale is 63.8% (2009). The total sale of the group in 2009 was à ¢Ã¢â‚¬Å¡Ã‚ ¬11,084 Million. Results for the Year Ended January 2009: * Group revenues (in thousands of Euros): 11,083,514 * Group operating profit EBITDA (in thousands of Euros): 2,374,189 * Earnings per share (in Euro cents): 211.4 15 million is estimated expense for first year marketing including salaries of marketing staff. For online marketing, most of the work, like making profiles on different social websites, tagging, adding key words and meta tags on the back of website, can be done through qualified staff of the company who will be responsible for the updating and maintenance of the website. So, for that there is no need to pay extra money to any third party. To advertise through search engines we will pay a nominal amount per year to major search engines and they will promote our website. Pay per click is another option which is also offered by most of the websites where we advertise. 5.0 Controls 5.1- Implementation Zara as a market leader in fashion wear always focus on product quality and customer services. Our more than 92,000 staff members are always ready to improve the system and implement new strategies. With the help of internal and external controls the top management will be in a better position to evaluate the performance and upgrade the system accordingly. We are always in a process to improve our products and services and we are always open to hear from our customers. Zara already continues to improve customer service and with the introduction of new service of online shopping we are facilitating our customers to buy anytime with their convenience. 5.2- Marketing organization International Marketing Director GM Marketing for Rest of the Countries GM Marketing Europe UK Sr. Manager Marketing Manager Advertising Advertising Analyst Manager Promotion Promotion Analyst Manager Sales Market Research Analyst Manager Advertising Advertising Analyst Manager Promotion Promotion Analyst Manager Sales

Playing Hard to Get Essay

Walster, Walster, Piliavin, & Schmidt have designed a study to test the why women play hard to get when to comes to dating. This article is talks about how there are two different types of women when it comes to relationships. One type is the easy to get and hard to get. Easy to get women are girls who are either desperate for affection, who might have to many demands for their significant other, may want to get serious right away and possibly may have a disease. Whereas, the hard to get women have something about them that every guy would want to be with, she knows she is pretty and that every guy would do anything for her. A women knows in her mind, playing hard to get will make any man go through all kinds of trouble or challenges just trying to please her and hopefully making the girl like him or even falling in love with him. If a guy, can get to be with her it’s like winning a gold prize and gaining respect from all kinds of men because they can recognize that the girl is a hard to get girl. The experimenters tested 5 different experiments to test and see if any theories can prove about these hard to get girls. Experiment I was the dissonance theory was the first experiment was to predict to see if one had to spend a lot of energy to attain one goal because he would be unappreciative of the outcome. Experiment II was the learning theory was next to see if two advantages were attainable: exclusiveness with value and frustration that will increase drive. Experiment III was the Schachtarian theory requires two components just like the learning theory to test the person for calling it love. Both Walsters & Lyons designed a field study and a laboratory experiment in to demonstrate that men prefer a date that plays hard to get. Computer matching service was conducted for women to be hired as experimenters. Precise instructions was given on how to respond when their computer match called them for a date by pausing to think for at least 3 seconds accepting the date, which would be labeled hard to get. Other times women were told to accept the date immediately, to be labeled as easy to get. The results indicated that elusiveness had no impact on the man’s liking for his computer. Experiment IV was a laboratory experiment that tested the knowledge that a woman is elusive gives one indirect evidence that she is socially desirable. This indirect evidence should have the biggest impact when a man has no way of acquiring direct evidence about a coed’s value or when he has little confidence in his own ability to assess value. When direct evidence is available, and the man possesses supreme confidence in his ability to make correct judgments, information about a woman’s elusiveness should have little impact on a man’s reaction to her. Blind dates were being tested to see if this came true. Experiment V, we had decided that perhaps the hard-to-get hypothesis must be tested in a sexual setting with prostitutes that gave the men mixed drinks that will see if the hard to get hypothesis is true. Later this experiment resulted that there is two components: How hard or easy she is for him to get & how hard or easy she is for other men to get. To test this, 71 male summer students at the University of Wisconsin were recruited for a dating research project. This was designed to determine whether computer matching techniques are in fact more effective than is random matching. All participants were invited to come into the dating center in order to choose a date from a set of five potential dates. When the subject arrived at the computer match office, they were handed folders containing background information on five women. Some of these women had supposedly been â€Å"randomly† matched with him and others had been â€Å"computer matched† with him but in reality, all five folders contained information about fictitious women. Experiments asked if they liked her, would you get along, first impressions and questions of that nature. All these results of their hypothesis turned out to be false but learned new information of women being hard to get. In my own opinion, the experiments did their best to test this phenomenon regardless of how old this article is because till this day, a hard to get women is described as someone who requires a lot of work in order to talk or to be seen with. Being with a women gives the man a lot of respect because start to question to figure out what does a man have to do to be such a girl with high standards. These experiments are valid even though they have failed but have demonstrated how these women work when playing hard to get. When it comes to girls, men are usually clueless because there are no set rules on how they react or how to keep them happy. Any interaction with women are general is an experiment because it involves a lot of variables, different possibilities of what the men can say leading to various reactions from the women. A follow up study can be done because this article is over 20 years old but it may just strengthen the results of this article. A study of how or why women act hard to get in the first place, their intentions or see if there are any tricks to get by these kinds of women. Experiment V was the best experiment to test by randomly selecting girls for the men and seeing what their likes and dislikes were when women were being hard to get. Men today have changed a lot when these experiments have taken place according to society at that time. I feel that these experimenters did all they could with their limited technology and how boys and girls acted in that time frame. Nowadays, women explore all options of being hard to get and easy to get by mixing it to fully get what they want and that drives men insane because we tend to get clueless of how things work. This article is valid of what has been tested and outcomes that of that women playing hard to get is still unknown till this day.

Stereotypes: An Interview

The other day I had a discussion with my roommate about the social psychological idea of stereotyping. I found it interesting how much I felt like she was contradicting herself. But in my opinion, I do not find it surprising that she did, because I feel like most people at the point in our lives (college students) do try and not prejudge people, but do anyway. When I asked how guilty she felt she was about stereotyping people, she said it depends on what she s stereotyping, but she does not feel like she does it too much. She also said she does not feel like she belongs in a particular social group and she also feels like there are exceptions in some stereotypical groups. For example, if there were a group of black guys standing on the street, some people would automatically assume that they were up to no good. But my roommate feels like if she saw this group with one of the guys dressed nicely, she could point him out as one exception the one who would probably not be doing any harm. When I asked if she treats people differently right away because of how she has prejudged them, she answered that she does not treat them differently and that she tries not to prejudge at all. However, she does pick out a stereotypical group for a stranger before she meets them, a lot of times, and they do normally end up being what she expects. This proves the theory of the self- fulfilling prophecy to be correct. Whereas some people still tend to put some people they do know as well as strangers into stereotypical groups, my roommate does not. She said once she gets to know someone, on the acquaintance level, she does not stereotype them as much and does not really feel that they belong to a certain groups such as the preps or the jocks. And she also feels that getting to know the person does have an effect on how she feels because the more I get to know them, the less I stereotype them. When I asked if she thought any groups should have a higher self esteem because of what group they seem to be placed with (i. e. snobs or nerds ), she said no, as long as each person is doing everything they can do to keep their lives running well. On the topic of sex she feels that there are extreme stereotypes between men and women. I feel it has gone down over the years, but it definitely still exists; it could be improved; and women are degraded. She really believes there should be equality in every aspect of life between the sexes. However, she sees one stereotype about women that she can agree with is that women are a lot easier to talk to, and are more open-minded and liberal than men. On the topic of race, she feels as though all races judge and stereotype each other such as whites thinking all blacks are on welfare. She said in the case of race, she agrees with some of the stereotypes, but only because she feels that they are based on facts and evidence. Such as, a larger percentage of whites have jobs and less whites are on welfare than other races. But despite all this, she does not overall agree with stereotyping races. In conclusion, when I asked if she thinks the activity of stereotyping will ever end, she said, No, I don t believe stereotyping will ever entirely end. She also said that people should make an effort to see past all stereotypes, good or bad.

Banking Industry in Nigeria - 5028 Words

THE BANKING INDUSTRY AND THE NIGERIAN ECONOMY POST-CONSOLIDATION By B. B. EBONG GROUP MANAGING DIRECTOR/CHIEF EXECUTIVE UNION BANK OF NIGERIA PLC ABSTRACT Against the backdrop of the role of banks as financial intermediaries and their function as the engine of growth of the economy, this paper examines the extent to which the banking industry has helped to stimulate economic activities in Nigeria and what the prognosis looks like in the post-consolidation era. The paper notes that the banking industry in Nigeria witnessed a remarkable growth in terms of deposit base, number of branches, total asset and volume of loans and advances, especially since the de-regulation of the financial services sector in the last quarter of 1986. However,†¦show more content†¦Furthermore, banks act as a conduit for the transmission of monetary policy. They provide a veritable platform when it comes to the implementation of monetary, credit, foreign exchange, and other financial sector policies of the government. Among other things, monetary policy is designe d to influence the cost and availability of loanable funds with a view to promoting non-inflationary growth. The instruments available to the Central Bank to achieve this include open market operations (OMO), the cash reserve ratio (CRR), liquidity ratio (LR) and of course, moral suasion. The capacity of the banking industry to perform these functions effectively is, to a large extent, determined by the financial health of the individual institutions themselves and soundness and viability of the industry as a whole. For instance, where the majority of banks are adjudged to be weak and unhealthy, that will impair the ability of the industry to lubricate economic growth and vice versa. 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The returns may be financial, emotional, spiritualRead MoreElectronic Commerce : A New Commercial Revolution1012 Words   |  5 Pagespurchase items and services. Electronic-commerce in Nigeria is at the beginning stage. However, one aspect of Electronic-commerce that has demonstrated to be fruitful in Nigeria is electronic banking (E-banking). The term electronic banking or e-banking covers both computer and telephone banking. Electronic banking technologies greatly expanded in recent years. E- Banking service is based on the use of new technologies to provide various banking services directly to customers around the clock. BanksRead MoreThe Role And Development Of The Global Islamic Economy In Malaysia1127 Words   |  5 Pagesenvironment that supports smooth functioning of the Islamic finance industry in new jurisdictions, as well as to advance developed Islamic financial markets to the next level. An enabling legal and regulatory framework, a competent talent pool, and greater product innovation to cater for the diverse demographic needs of the region’s population and awareness are among key areas for improvement. MENA, the most advanced Islamic banking markets are in Saudi Arabia, Bahrain, Kuwait, Qatar and the UnitedRead MoreIntellectual Capital And Corporate Performance In Nigeria1690 Words   |  7 PagesINTELLECTUAL CAPITAL AND CORPORATE PERFORMANCE IN NIGERIA BANKS Dr.Egungwu, Ikenna Banking Finance Department, Chukwuemeka Odumegwu Ojukwu University, Anambra State, Nigeria E-mail: ikennaegungwu@yahoo.com Egungwu, Ngozi Ursula Accountancy Department, Chukwuemeka Odumegwu Ojukwu University, Anambra State, Nigeria E-mail: ngoziegungwu@yahoo.com Abstract This study is on the interaction between corporate performance variables and Intellectual capital

Three Dimensional Materials, Processes and Tools - 759 Words

Three-dimensional works of art have a unique characteristic that is different from other art forms. Its tactile quality is its distinct feature that allows viewers to touch the sculptures, crafts, and architectures which are all kinds of three-dimensional art. More so, these types of art pieces are not just painted on a canvass, they are molded, carved and sculpted to create an object with depth, width and height. The interpretations for three-dimensional artworks can vary depending on the viewers perception and the function of these artworks which can either be functional objects or just merely aesthetic objects. In the case of Drip, Drop Plop by Fred Wilson (page 346 of â€Å"A World of Art† by Sayre), this piece of three-dimensional art†¦show more content†¦References Aldrich Contemporary Art Museum. (2007). Fred Wilson: Black Like Me. Retrieved July 20, 2008, from http://www.aldrichart.org/exhibitions/past/wilson.php Art 21 Inc. (2007). Abstraction â€Å"Ladder for Booker T. Washington. Retrieved July 20, 2008, from Erickson, P. (2005, June 22). Respeaking Othello in Fred Wilsons speak of me as I am. Retrieved July 20, 2008, from http://www.pbs.org/art21/artists/puryear/clip2.html http://goliath.ecnext.com/coms2/summary_0199-4653164_ITM Spalding, D. (2007). Re: Making History. Retrieved July 20, 2008, from http://www.artpapers.org/feature_articles/feature2_2003_0102.htm Wilson, B.E. ( 2007, October 25). Ladder for Booker T. Washington. Retrieved July 20, 2008, from http://www.chronogram.com/issue/2007/11/On+the+Cover/Ladder-for-Booker-T-Show MoreRelatedEngineering Design And Manufacture By Looking At Traditional Manufacturing Processes And Non Contact Processes1558 Words   |  7 Pagesmanufacturing processes and non-contact processes. I have selected the right process/process and its suitable materials, economics, quality issues, dimensional accuracy and they’re advantages/disadvantages. I have given a thorough conclusion on what method I believe is the best depending on the quantity of lathe carrier body’s being made and also value for money. Table of Contents 1.0 – Summary 1 2.0 - Introduction 1 3.0 - Task 1 2 †¢ Method of manufacturing 2 3 †¢ Suitable materials 3 †¢ Economic considerationRead MoreThree Dimensional Printing Essay750 Words   |  3 PagesMore Types of Three-dimensional Printing Processes Larry Hornbeck created digital light processing in 1987. Hornbeck invented the digital micro mirror device, first used for cinema projectors. This micro mirror device can be used for digital light processing, which uses arc lamps to harden a liquid plastic resin. Digital light processing is a low cost method and reduces waste. Selective laser melting uses a high-power laser beam to fuse and melt metallic powders. The laser fully melts the powderRead MoreCHAPTER 1 INTRODUCTION 1.1 ELECTRICAL DISCHARGE MACHINING (EDM) The phenomenon of erosion of1300 Words   |  6 PagesOne of the most widely used Non-Conventional Machining process in industry is Electrical Discharge Machining (EDM). Electric Discharge Machining is a non- traditional concept which is based on the principle of removing material by means of repeated electrical discharges between the tool termed as electrode and the work piece in the presence of a dielectric fluid [3]. Electrical Discharge Machining (EDM) uses thermal energy to achieve a high-precision metal removal process from a fine, accurately controlledRead MoreEssay On 3d Printing1354 Words   |  6 PagesSince Chuck Hull’s inventions of the modern 3D printer in 1984, the artificial manufacturing of three-dimensional objects for medical applications is expanding rapidly and, in the near future, is expected to revolutionize the healthcare industry. This technology built a foundation for engineers to create digital models on a computer and have a physical 3D rendering o f the object to a doctor within hours. The main uses for 3D printing in the medical field include the creation of personalized prostheticsRead MoreThe Process of Metal Fabrication1140 Words   |  4 Pagesentails diverse processes that require dedicated effort to design, cut, bend and finally assemble for the specific use. A metal fabrication company constructs machines and other devices from fabricated metal and, therefore, contributes to the economy of every country. Metal fabricators work on different projects as building frames of structures and making equipment for daily use. Raw materials should be available before commencing the fabrication exercise. Collect the raw materials required for fabricationRead MoreOptimization Of Different Cutting Prameter For Aluminum 63511394 Words   |  6 Pagesaccepted material removal process used to manufacture components with complicated shapes and profiles. During the End milling process, the material is removed by the end mill cutter. The quality of the surface plays a very important role in the performance of milling as a good-quality milled surface significantly improves fatigue strength, corrosion resistance, or creep life. The surface generated during milling is affected by different factors such as vibration, spindle run–out, temperature, tool geometryRead MoreUtilization Of Fiber Reinforced Composites1601 Words   |  7 Pagesclosed dimensional tolerances maintained in the case of the com posites mating with the other components. The present work aims at identify influenced optimum milling process parameters required to achieve the good surface quality along the machined surface with minimum damage. Consequently the work indeed the comparison discussions on the machined surface generated with different tool signatures of two fluted specially designed carbide tipped mill tool and four fluted solid carbide mill tool. InRead MoreTransparent Synthetic Soils Transparent porous media are increasingly being used to study soil700 Words   |  3 Pageslaboratories, and even in elementary schools (Suescun-Florez et al., 2013). The transparent porous medium employed in this study is made of fused quartz with a grain size distribution similar to poorly graded fine sand. Fused quartz is a particulate material that resembles siliceous sand. It is angular with a minimum and maximum void ratio of 0.65 and 0.97, respectively. The reported refractive index of fused quartz is 1.458, at 25 °C (Weast, 1985). This refractive index varies by 0.001 in the visibleRead MoreDesign And Process Of Designing A 3d Model1619 Words   |  7 Pages.............Page 4 Implementation Problems Faced Changes Made Review Comments Testing Feedback Physical Print Evaluation................................................................................................Page 7 Context Input Processes Product Design Identification Problem Overview The problem is to design a toy for a client within the allocated time constraints. The requirements and objectives are - appeal to the target audience, safety, creativity and innovation. Read MoreWhat Is Constantly Introspective1479 Words   |  6 Pagestext, the public and the private, personal histories, concrete poetry, and material fixations. Torn between concealing and revealing, my practice is trapped in a permanent state of vulnerability with slivers of personal assurance allowing confronting texts to be read and interpreted by viewers. In an attempt to transform my flat two dimensional writings into tangible objects I have started to approach different materials such as fabric and artist books that are created to be held and felt. Conceptually

Dementia How and Whom Does It Affect - 5576 Words

Running Head: DEMENTIA: HOW AND WHOM DOES IT AFFECT? 1 Dementia: How and Whom Does it Affect? Liberty University COUNS 502 B-23LUO Instructor: Dr. Richard Pace Shelly M. Becker March 5, 2013 DEMENTIA: HOW AND WHOM DOES IT AFFECT? 2 Abstract Although dementia is often viewed as an â€Å"old person’s disorder, its effects ripple down in many directions such as family, caregivers, finances, and the healthcare system, leaving behind many unanswered questions and confusion for all. The purpose of this paper will be to answer some of these questions, so that a better understanding of dementia will be possible. By doing so through research already performed,†¦show more content†¦Some people live to be 100 and are still alert and in control of all their functions!! So to answer the question, is dementia normal? Should we all be afraid that the longer we live, the less capable we will be in living life? The answer is no. â€Å"Progressive severe loss of memory-routinely forgetting conversations or that one ate at a particular restaurant-and impaired thinking abilities are not a normal part of aging. Rather, such problems may be signs of a dementia-loss of brain functions due to an organic cause. Dementia is a generic term that includes a host of symptoms related to brain failure. There are several causes of dementia, but Alzheimer’s disease (AD) is the most common cause.† (Kuhn, 1999. p.11) Dementia is not a disease. It is a condition caused by a number of diseases. Currently, it DEMENTIA: HOW AND WHOM DOES IT AFFECT? 6 is estimated that more than 4 million, to as many as 7 million, people in the United States have dementia and more than 14 million people will be demented by the year 2050.† (Levine, 2006. p.6) The following is a list of the different types of dementia found in the DSM-IV-TR, Fourth Edition (2000): Alzheimer’s; Vascular Type; Type Due to HIV Disease; Dementia Due to Head Trauma; Dementia Due to Huntington’s Disease; Dementia Due to Parkinson’s Disease; Dementia Due to Pick’sShow MoreRelatedSexuality, Intimacy, And Intimacy Essay1051 Words   |  5 Pagesstill in need of further study. The object of this article is to examine the sometimes sensitive subject of sexuality and intimacy in older adults, especially those living in long term facilities. The intention of the research is to offer a look into how sexuality and intimacy plays a role in elderly individuals lives. The primary goal of the research is to help develop strategic measures, in whi ch those working in long term care facilities can use to help aid them in assessing a patient s capabilityRead MoreAlzheimer s Disease Is The Most Common Form Of Dementia1684 Words   |  7 Pages Alzheimer’s disease is the most common form of dementia, which slowly and steadily impairs the mental function and psychological competence. Even though there is no cure for Alzheimer’s, current treatment patterns and research aim to delay the progression towards dementia and the associated symptoms. The strongest risk factor for this disease is increased age, typically seen in individuals over the age of 65, but it must be noted that Alzheimer’s is not a normal part of the aging process. AlzheimerRead MoreThe Diagnosis Of AlzheimerS Is A Very Important Step Within1516 Words   |  7 PagesExam is commonly used to diagnose different types of dementia. The Mini Mental State Exam is commonly used for complaints of memory problems with older individuals â€Å"The MMSE tests a number of different mental abilities, including a person s memory, attention and language† (Richardson). This test is only the start to diagnosing Alzheimer’s disease; the MMSE test could also be used by general physician to evaluate the severity of a person s dementia. The test can be used to assess a person who has alreadyRead MoreEssay Participation, Facilitation and Power1487 Words   |  6 Pagescare plans are discussed with the people they are written about but are not always written with. Often the assessment and care plans rely on the input of medical or relatives to complete areas choice. It can be argued, how this could be possible to determine when the person with dementia is not asked to contribute. This experience of non-inclusive decision making describes the participation of another person, a proxy-respondent and not the respondent person’s viewpoint (Tyrrell,2008). To embrace a modelRead MoreSymptoms And Symptoms Of Parkinson s Disease Essay831 Words   |  4 Pagesneurodegenerative disorder characterized by motor symptoms or tremors, rigidity, (bradykinesia) or slowness of movement and posture instability. Parkinson’s involves the malfunction and death of vital nerve cells in the brain. This disease primarily affects neurons in area of the brain called substantia nigra. Some of these dying neurons produce dopamine a chemical that sends messages to the part of the brain that controls movement and coordination. The symptoms of Parkinson’s disease usually begin onRead MoreA National Profile Of Family And Unpaid Caregivers920 Words   |  4 Pagesunderstanding of this population. In â€Å"A National Profile of Family and Un paid Caregivers Who Assist Older Adults with Health Care Activities (2016)†, Wolff and colleagues highlight the importance of understanding the responsibilities of caregivers and how this may affect their own health, as well as the need to identify the basic characteristics of informal caregivers. Therefore, the primary objective of this study by Wolff and colleagues (2016) was to characterize the common responsibilities of caregivers,Read MoreMusic And Its Effect On Society1524 Words   |  7 Pagesfine arts, is a perfect example of an underdog exceeding people’s expectations and doing great things. Music has been shown to make connections in the mind, aid patients with alzheimer s and dementia, and help students succeed more in school. Listening to different genres of music has been proven to affect the brain and the way it thinks. 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Living Forever Extending Life Expectancy to Millennia

Question: Discuss about theLiving Foreverfor Extending Life Expectancy to Millennia. Answer: Introduction: "I don't want to achieve immortality through my work. I want to achieve it by not dying." So said American director Woody Allen. We all have been taught since childhood that death is inevitable, so we must always focus on what all we need to leave behind. But what will happen if we have enough time to live and do not have to worry about what needs to be left behind? The thought of living for longer seems as one in fairy tales, and this specially applies if we were born in the era of 1800 when the average life expectancy was 35 years. But now, if we compare with men the life expectancy is 75 years and women are 80 years. If life expectancy gets double in 200 years, then it may be doubled in years ahead? As per US Social security data the probability of a 27years old dying before his 28th birthday is 0.1%. If we consider the risk of rising with the age-related disease constant then average men can live up to 1000 years. Joon Yun a hedge fund manager believes that it is not impossible to solve age related problems, we can easily let people live a healthier life. Peoples society and lives are affected by increase in relatives who lost their lives due to age-related disease. Extending Life Expectancy to Millennia: Many corporate are concerned about what they can achieve by introducing different ways of increasing life expectancy. In September 2013 one of the biggest corporate announced the launch of Calico, in short, the California Life Company whose goal is to interchange the biology process which controls the lifespan and by doing interventions that will lead people to live longer and healthier lives. Many other companies are also planning to develop many anti-age drugs which will affect human lives by way of increase in life expectancy ratio. Nowadays researchers are trying hard to increase the life span of a human as per them when it can be done in the case of a mouse then why can't it be done for human beings. The reason for such optimism approach is some of the promising results which few researchers have got. For example, diabetes drug metformin has turned out to be the age to defy drug, few other drugs which are in process to live lab animals longer by restricting their diets (van Solinge and Henkens, 2009). In totality, there are different companies who are actually doing researches to find the drugs which can control the life expectancy of human beings. James Kirkland a researcher says that by now he knows about 20 drugs which can increase the life expectancy ratio among human beings. With every passing year, the infants live for about three months longer as compared to infants who were born a year before. 1416 For millennia anthropology always tried to push back the era of human origin that is the life expectancy in earlier times were short if any individual lived for long people use to say that he has been gifted by God. The average life of an individual was 40 years. But in the beginning of 19th-century things changed, the expectancy of life at birth gradually increased to three months every passing year. For example in Sweden in 1840 the life expectancy of a woman was 45 years but today it is 83 years, which is about three months added every year till today (Brettingham, 2005). Viewed globally, the increase in lifespan does not accelerate much due to the life span drugs availability in common. It is actually a graph in which accelerator rises gradually and it is a trend which does not depend on rich or poor if it happens then happens in all. In California, there is a research centre in which scientists are finding different ways to increase the lifespan of an organism and they have to s ome extent succeeded in finding ways for organisms to live longer with better health and in a normal way. Researchers should find a way of breaking through the life-span , the part of the crowd which is considered to be elderfated to rise anyway. If we consider the decrease in fertility rates, then this continuing upliftment of the escalatormay reach on top (Golobich, 2005). Long life is obviously seems appealing to others but it carries societal risks. Private pensions and social securitys can be a burden for others. If longer life expectancy is there then it can be troublesome for an old generation as they totally depend on their pensions but it is not sufficient enough for them to meet their expensive health expenses which can result in a burden for their near and dear ones and they may not be ready to bear those expenses. Vaupel concluded that decrease in mortality must not always be considered as a non- uniform sequence of irregular revolutions but rather can be seen as the regular process of a progress. this means that there is no such specific discovery or development has caused a rise in life expectancy it is all because of the good nutrition, good health, and good medications which helped in raising the life span. This is called reasonable scenario under which this increase in life expectancy will continue till the average age crosses 100 years. His views are still not changed as per data we can see that every year it is increasing at a fixed rate and if this goes on then it will one day cross 100 years (Golobich, 2005). In today's time the main causes of death are due to cancer, heart disease, and age-related conditions and if people improve their standard of living time to time then the expectancy will improve. On the different face of the coin according to Olshansky The process of increase in life expectancy will one or the other day effect the human beings if it has not done till now. Mostly gains of the 20th-century in terms of longer life spans have arrived from reduced infant mortality, and these are the gains which were for a single time he says that in order to save the entire span of life of an individual will depend on the reduction in infant mortality whereas the improvement in change in lifestyle and medications leading to increasing in life of old age person will not affect the average lifespan (Yang, 2008). Conclusion: The debate on this life expectancy will never end up as every researcher has different viewpoints, some says that increasing life expectancy will be an advantage for a human being and some says that it will only result in burden. In older people, there is a better and improved knowledge of well-being as compared to youth and mid-age people. In older age the person's desires, feelings have been attained or either given up and there is a huge pile of memories. What is there in their heads affects more as compared to what you already have and regardless of this old people are more sensible. In order to raise the overall well-being of the family large number of people must enjoy the life in a decent and a healthy way. If we see the other side of the coin then the increase in life expectancy will also lead to some disadvantages like now people will no longer be occupied in looking after their child for longer and they will rather be more active in social activities which will end up in nu clear families (Robert, Robert and Flp, 2008). So there are two sides of coins and this will always be debatable. References Bergh, A. and Nilsson, T. (2010). Good for Living? On the Relationship between Globalization and Life Expectancy.World Development, 38(9), pp.1191-1203. Brettingham, M. (2005). Men's life expectancy is catching up with women's.BMJ, 331(7518), pp.656-656. Golobich, L. (2005). Eliminate Stress From Your Life Forever: A Simple Program for Better Living.AORN Journal, 81(5), p.1089. Robert, L., Robert, A. and Flp, T. (2008). Rapid increase in human life expectancy: will it soon be limited by the aging of elastin?.Biogerontology, 9(2), pp.119-133. van Solinge, H. and Henkens, K. (2009). Living longer, working longer? The impact of subjective life expectancy on retirement intentions and behaviour.The European Journal of Public Health, 20(1), pp.47-51. Yang, Y. (2008). Long and happy living: Trends and patterns of happy life expectancy in the U.S., 19702000.Social Science Research, 37(4), pp.1235-1252.